1. The Sales Hacker Podcast
Host: Sam Jacobs
Why Follow: The Sales Hacker Podcast brings interviews with top B2B sales leaders, focusing on innovative strategies and real-world advice. It’s perfect for sales reps who want to stay updated with the latest sales trends and best practices.
Link: The Sales Hacker Podcast on Spotify
2. Make It Happen Mondays
Host: John Barrows
Why Follow: John Barrows is one of the most renowned sales trainers in the industry. His podcast offers tactical, no-nonsense sales advice that reps can apply immediately, covering everything from prospecting to closing.
Link: Make It Happen Mondays on Spotify
3. Sales Gravy
Host: Jeb Blount
Why Follow: Jeb Blount, author of “Fanatical Prospecting,” shares techniques to increase productivity, fill the pipeline, and close more deals. His podcast focuses on prospecting, which is crucial for any B2B rep.
Link: Sales Gravy on Spotify
4. The Advanced Selling Podcast
Hosts: Bill Caskey & Bryan Neale
Why Follow: This podcast is one of the longest-running sales podcasts and offers practical advice on how to succeed in B2B sales. The hosts dive deep into the strategies and mindsets needed to consistently hit targets.
Link: The Advanced Selling Podcast on Spotify
5. The Salesman Podcast
Host: Will Barron
Why Follow: Will Barron brings sales experts, psychologists, and top performers onto his show to explore the science and strategies behind closing deals. His focus on mindset and communication is ideal for those who want to elevate their sales game.
Link: The Salesman Podcast on Spotify
6. Jeff Hoffman
Why Follow: Jeff Hoffman shares proven sales strategies and expert advice on everything from prospecting to closing complex deals. He frequently posts about sales leadership, coaching techniques, and developing scalable sales processes, making his content ideal for both individual reps and sales managers.
Content Focus: Scalable sales processes, leadership strategies, and effective sales coaching.
Link: Jeff Hoffman on LinkedIn
7. Kevin “KD” Dorsey
Why Follow: Kevin Dorsey, or KD, is a sales leadership coach known for breaking down sales processes into actionable steps. On LinkedIn, he shares valuable insights on sales management, team leadership, and personal productivity, often including detailed breakdowns of his strategies.
Content Focus: Sales process optimization, leadership techniques, and personal growth in sales.
Link: Kevin Dorsey on LinkedIn
8. Scott Leese
Why Follow: Scott Leese is a startup sales consultant who has helped multiple companies achieve successful exits. He regularly posts about scaling sales teams, building sales cultures, and overcoming challenges in fast-growth environments, making his content particularly useful for reps in startups.
Content Focus: Scaling sales teams, startup culture, and high-growth strategies.
Link: Scott Leese on LinkedIn
9. Richard Harris
Why Follow: Richard Harris shares tips on sales process development, negotiation, and sales psychology. His LinkedIn content focuses on improving sales conversations and leveraging emotional intelligence in the sales cycle, offering practical insights for reps looking to close more deals.
Content Focus: Sales conversations, negotiation techniques, and emotional intelligence in sales.
Link: Richard Harris on LinkedIn
10. Jen Allen-Knuth
Why Follow: Jen Allen-Knuth specializes in navigating complex B2B sales involving multiple stakeholders. She regularly shares insights on LinkedIn about how to manage long sales cycles, align internal teams, and handle “no decision” outcomes in the B2B sales process.
Content Focus: Managing complex sales, stakeholder alignment, and overcoming sales objections.
Link: Jen Allen-Knuth on LinkedIn
11. Josh Braun
Why Follow: Josh Braun focuses on creative prospecting techniques and delivering value-based outreach. His posts include practical examples of messaging, cold outreach strategies, and overcoming objections, making his content perfect for BDRs looking to improve their outreach efforts.
Content Focus: Cold outreach, prospecting strategies, and objection handling.
Link: Josh Braun on LinkedIn
12. Ian Koniak
Why Follow: Ian Koniak is known for helping B2B account executives maximize their potential by mastering mindset and productivity. He posts content related to goal setting, personal growth, and handling high-stakes deals, offering sales reps insights into how to stay focused and achieve success.
Content Focus: Mindset mastery, productivity in sales, and managing large B2B accounts.
Link: Ian Koniak on LinkedIn
Whether you’re looking for inspiration, actionable strategies, or fresh insights into sales techniques, following these influencers and podcasts will give you the tools you need to succeed in the B2B tech sales landscape. Each expert brings unique perspectives, but all share one goal: helping you close more deals and grow as a sales professional.