Summary
Robin Burr, a trailblazer in sales psychology and performance enhancement, combines his background in sales psychology and hypnosis to transform how sales professionals approach their work. He believes that the sales experience should be collaborative, disarming, and enlightening, similar to therapy. Robin emphasizes the importance of making the customer feel comfortable and understood, resulting in organic answers and better decision-making. He shares his journey from being an average salesperson to becoming a performance coach and therapist, exploring the power of personal development, coaching, and psychology. Robin also discusses the misconceptions around building rapport and the need for authenticity in sales conversations. He talks about the barriers that hold back talented salespeople from achieving consistency and the importance of having a growth mindset. Chapters
Chapters
00:00 Introduction to Robin Burr and his Sales Psychology Approach
03:12 Robin’s Journey: From Average Salesperson to Performance Coach and Therapist
07:03 The Misconceptions of Building Rapport in Sales
12:09 Authenticity: The Key to Making Genuine Connections in Sales
22:06 The Importance of a Growth Mindset in Sales
26:10 The Role of Hypnosis in Sales
36:33 Rethinking Sales Training: Focus on Understanding the Prospect
39:36 Balancing Product Knowledge and Relationship Building in Sales
