Code to Success: Powerlead Boosts moblers’ ROW Bookings by 41%
Expanding beyond your local market shouldn’t cost you heavily with the right data provider. Read moblers’s story on how Powerlead has transformed its approach to global outreach with accurate and breadth of B2B data worldwide. Not only in the US.
The moblers story in numbers
About Moblers
moblers is a One-Stop-Shop for digital development. They hold all the knowledge and skills to support the full digital product lifecycle from ideation and design, through product development and support. On top of professional coding in a variety of technologies, they offer the full product cycle envelope including Top-notch Product Management, UI/UX Design and Conversational UI design for Chatbots.
- Founder: Guy Doron, Founder and CEO
- Industry: Software Development
- Website: https://moblers.com
Challenge:
moblers aimed to enhance its global presence, especially outside North America, but struggled with inefficient data tools that lacked coverage in these areas. Additionally, they sought to move away from a broad, unfocused "spray and pray" approach in their cold outbound strategies to more targeted efforts.
Solution:
Powerlead was implemented to provide accurate and extensive global data, enabling moblers’ SDR team to conduct more focused and effective outreach. This shift not only aligned with their strategic goals but also significantly reduced the costs associated with data subscriptions.
Results:
- Focused Outreach: The adoption of Powerlead allowed moblers to target their outreach more precisely, moving away from ineffective broad strategies.
- Increased Meeting Bookings: By leveraging better data, moblers achieved a 41% increase in booked meetings in the Rest of the World (ROW).
- Cost Reduction: Powerlead also halved their data subscription costs by 50%, enhancing overall operational efficiency.
Testimonial from Guy Doron, CEO:
Powerlead has transformed our approach to global outreach. Its precision and breadth of data have enabled us to target our efforts more effectively, resulting in more meaningful engagements and a significant increase in booked meetings. Additionally, cutting our data costs in half has been financially liberating.
Conclusion:
Powerlead has been instrumental in helping moblers refine its outreach strategy and expand its global footprint. The platform not only supported targeted and effective outreach but also contributed